A Guide On Different Types Of Business Consultants

The consulting services industry is known as one of the most diversified markets available within the professional services industry and as a result, different types of consultants are found working in this industry. Being a professional consultant is not the protected professional title like any other professions and this is why the consultants can easily title themselves as management, strategy, business, IT, HR or financial consultants. Given the wide range of areas where the consultants mainly run, there has been an immense rise in the total number of independent consultants in the last several years.

This article aims to offer a glimpse of different types of business consultants, who specialize in business consulting services.

  1. Technology consultants: The main job of these consultants is to deliver software solutions, which can improve the business performance of the clients while converting the initiatives into reality. In other words, it is the strategic understand and knowhow of the main technology drivers to plan the adoption, integration and development of the advanced technology into the client business.
  2. HR or Human Resource Consultants: The main job of these consultants is to manage the workforce or human resources of any organization. Most of the companies now outsource the total job of attraction, selection, assessment, training and rewarding of the employees while overseeing the organizational culture and leadership. In this case, the human resource consultants co-ordinate between the companies and the employees and new candidates.
  3. Strategy consultants: These consultants assist companies to figure out any issues in the work strategy and operations and to improve the performance mainly through analyzing the present organizational issues and developing new plans for improving the business.
  4. Marketing consultants: The job of these people is to focus on developing different types of strategies to sell, promote and distribute services and goods of a company successfully to the targeted clients. The companies mainly take the help of these consultants to discover different creative techniques to launch and sustain their businesses.
  5. PR or public relations consultants: The main job of these consultants is to manage the flow of information between a company or any person and the public. These consultants build a point of view or reputation of the company which they serve in front of the investors, public, employees and partners.
  6. IT consultants: The job of this consultant is to recommend computer software, networks and hardware to develop high performing workflow and high performing software. Besides, these consultants also offer technical expertise in the fields of software programming, information system design and development.
  7. Finance consultants: Also known as the financial analysts or advisors, the professionals are licensed to help organizations or people to make smart financial decisions. To do this, these consultants use information about the stock values, market trends, taxes and other types of economic factors.
  8. Legal consultants: The legal consultants mainly play the role of identifying, solving and preventing legal issues faced by any company or any client. One can find different types of specializations in this field like legal consultation in banking, employment, corporate, contract, tax, intellectual property, information technology, real estate or trust.
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6 Tips to Consider When Hiring A Good Business Consultant

If you own a big or a small business, you should benefit from the services of a business consultant. This is important for the long-term success of your business. However, you should hire only an experienced consultant. Always do your research and consider the following 6 tips before hiring one.

1. Ascertain Your priorities

What do you want your consultant to focus on? Any business has three areas: impact, profit and team. For most of small businesses, the main goal is to maximize the profit. So, you should look for a consultant with a lot of experience in this area. The professional should be able to give suggestions so that you can earn as much profit as possible from your business.

2. Generalists or specialists

Do you need a generalist or a specialist? Usually, small business owners go with a generalist since they don’t know which business strategy they should apply. But if you have a clear direction and strategy, you should hire a specialist. In other words, if you have a solid sales and marketing plan in place, hire a specialist who specializes in these areas of business. Some specialists that you can consider include content marketers, branding experts, digital advertisers, public relations experts and sales experts, just to name a few.

3. Expert analyst

You need an expert analyst. As a matter of fact, the best consultant can measure data and figure out the weak points so that you can use your strengths to achieve your goals. In order to earn profit for a long term, you need a consultant who can plan, analyze and execute a plan in an effective manner.

4. Expert in the industry

Do your research and find out if the consultant you are going to hire has enough experience in your industry. Preferably, you should consider a professional who has enough experience in running a business. Running a business requires you to deal with a lot of challenges, and your consultant should know how to deal with these challenges.

5. Personal attributes

Personal qualities, such as friendliness, hard work and flexibility are important. So, make sure your consultant has these attributes. You will find it difficult to work with your consultant if they don’t have these qualities. You can ascertain their character by discussing with the references or doing an analysis of their work history.

If you want to hire a professional for marketing needs, these qualities are more important, as the consultant will be able to give you the right suggestions only if they know how to convince potential buyers.

6. Meet in Person

It’s very important you meet with your short-listed candidates in person. You can organize an expert, unbiased panel in order to interview the candidates. During the interview, you can ask all the important questions until you are completely satisfied.

So, if you are going to choose a good business consultant for your small business, make sure you have considered these 6 tips. Hopefully, you will be able to get the right professional.

Running a small business requires a lot of thinking, planning and marketing on your part. If you need help, you can get in touch with an expertbusiness consultant.

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Top Reasons To Consider A Precious Metals Gold IRA In This Economy

Understanding the economy is often confusing for most people as there are many key factors to understand. The first step would be to understand the current monetary system and where it is headed. The current monetary system is known as a fiat system which means that there is no direct backing by gold or silver as there was before 1970.

Why all fiat monetary systems end:

It is important to remember that all fiat monetary systems throughout history never last more than 30 to 40 years. The current one is going on to around 46 years now which means it is due to end and change to a system that is backed again by hard assets such as gold and silver. If you currently own an IRA then it can be quite risky to hold it in dollars which can be devalued overnight or be reduced significantly in purchasing power due to hyperinflation. One option is to transfer into a precious metals or gold IRA as this will offer the additional protection from inflation. Gold has never gone to zero in value however currencies such as the dollar can go to zero through the process of hyperinflation. A gold IRA can be a smart way to protect your future retirement account from hyperinflation and also potentially make significant gains.

Gold has outperformed the stock market in the last 15 years and many analysts believe that this will continue for the foreseeable future. Many billionaires today are openly admitting to increasing their investments in gold so this is a key sign that they believe gold will rise significantly in the next few years. There are many great companies that offer a precious metals backed IRA but you do need to do your research to find the best ones. Be sure to check their Better Business Bureau rating as well as any complaints received in the last few years. Do not risk your IRA with companies that do not have a good record with the BBB. Also keep in mind that the current monetary system will most likely shift to a hard assets backed system and thus a precious metals backed IRA is ideal to protect yourself from any devaluation of the currencies which can lower the purchasing power of your IRA if held in dollars. There are many options available to invest in precious metals and if you already own an IRA then it can be a smart option to rollover into a gold IRA.

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The “How” And “Why” Of Electric Panels

Electric panel very simply refers to the electric board which provides electricity to the sub circuits. These panels are extensively used in Process industries, Automotive industries, Food and Beverage sector, Oil and Gas Equipment, Aerospace, Metal Forming Machinery, Machine Tools, Power Generation, R&D Testing labs and Process Industries and other industrial sectors.

Are You Banking On The Right Product?

Once you go through this post, you will actually understand why electric panels play such an important role in the aforementioned sectors. Think about the times when you experience power outage owing to a natural disaster— then you must have run to the electric panel to restore power. When it comes to electric panels, getting the right circuit breaker can make all the difference between safety and risk. These panels are generally based in backrooms, basements and less visited areas of a particular place.

The products of reputed manufacturers are known for the following aspects:

– Quality performance

– Easy installation

– Flawless design

– Power efficiency

– Low maintenance

Make sure you are checking the credentials of the manufacturer thoroughly before you are roping the same in. If you’re looking forward to install these units, you should find out about the manufacturers who are known for offering products with the aforementioned qualities.

The internet will offer you information about a lot of manufacturers providing these panels. However, one should realize that that not all of them are equally credentialed to offer you quality panels. It takes years of experience and domain expertise to manufacture panels that go on to serve you satisfactorily in the long term.

So, it is important to ensure that you’re actually taking the trouble to conduct proper market survey and then going on to settle for their product. Now, the question is – how exactly would you know that you are actually posing your faith in the right name? You can consider the following steps.

How To Settle For The Right Electric Panel

The first thing to do would be to seek recommendations from peers. Now, let us clarify from the very beginning that in order to meet the diverse quality requirements, leading manufacturers employ quality analysts who ensure that the products pass multiple quality stages before reaching you. Those who have accessed products of these manufacturers are bound to endorse their products- while those who have actually gone on to choose manufacturers arbitrarily might not as well be in a position to do so. When you are not conducting research on the background of the manufacturer, you are not even aware of whether or not the particular name is actually taking the aforementioned steps to ensure that only quality products are reaching you. Without research there is every chance of unwittingly ending up with poor quality products.

Read reviews in order to find out how the companies have been rated. Kindly ensure that you’re not leaving any stone unturned to get the best value for your money. Taking the aforementioned steps will ensure that you are not repenting your choice later on.

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Economic Cycles, Stock Market Crashes and the Scary Scenarios

Here we are ready to inaugurate a new president in 2017 and our stock markets are at all-time highs after a huge ‘Trump Bounce’ after the election. Many that study stock market history admit that we are in a need for a pull back as the DOW is almost ready to break 20,000 pts. What does all this mean?

Well, many analysts are suggesting it is very possible we could get a market correction in mid to late 2017 and that it could be 10-20% by the time it is done, the longer this nonsense goes on, and the bigger the bubble builds then the bigger the drop, we are over bought, almost everywhere. Then all that money printed that ended up inflating emerging markets will look for safe haven, coming back here in the short term.

As those go one-by-one, that money flies out, because the money is looking for the nicest looking house (for now) in a majorly bad neighborhood, look at the EU, Japan, Middle East, India, and who knows what the hell China’s real numbers are, they have one thing going for them, they own our debt – but that might not be worth much if things go on. All that money coming back to safe haven in the US will cause inflation here, but at what cost?

Cheap loans, another bubble burst and look at the Student Loan issues 35% in default (past 90-days) and cheap car loans is only producing higher repo rates which are hidden by increased sales figures. It’s all lipstick on a big pig, socialism doesn’t work and you can’t have utopia unless you build it, and that takes capitalism which we are crushing into next week for the falsehood of cronyism. But I digress.

If we don’t get a back pedal on the stock market soon, it will all come at once, and 2008 was 8-years ago remember? That wasn’t a recovery that I’d be bragging about – basically we’ve increased regulations, size of government, and cut our military – all very stupid things to do in the present period. We are digging a hole, and I assume when if it starts to fall apart the left will blame capitalism and get their people back into power – and they will just make things worse – this seems to be a repeating problem with humanity doesn’t it?

That is what socialists always attempt to do, but it all collapses anyway – Venezuela, Argentina, Greece, Spain, Italy, Portugal, Zimbabwe, hell, how about that Arab Spring a few years ago, still in shambles – Libya, Egypt, Tunisia, Syria, Yemen, who’s next? Jordan, Turkey, Saudi Arabia? Civil unrest, food shortages, people will demand what was promised and take down their governments to get what’s left. Beware the socialist mobs. But I keep digressing.

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Aircraft Detailers – Now Is Your Chance To Dance And Make Some Money Honey

It looks as if the 2016 Presidential Elections are going to turn out to be a Bonanza for the general aviation sector. It seems that all the financial analysts, Flying Magazine, Private Pilot Magazine, EAA President, AOPA, AvWeb, and Aviation Week and Space Technology all agree – 2017 is the year that will break records and set a nice pace for years to come. What does this mean for those of us in the general aviation services sector? It means ‘clear skies ahead’ and profits too.

Apparently, unlike the Obama Administration the Trump Administration doesn’t see aircraft owners as some part of the Evil One Percenters – rather it sees them as winners. This is a good thing. New Business Jet Aircraft Orders are already hitting record highs merely with the anticipation of change with the new administration. Financing for new aircraft is also following suit, while smaller companies are investing in Air-Taxi Memberships, fly-sharing, and fractional jet plans. All of this is making things look rather good for those of us who’d like to get back to making money servicing all these new aircraft.

Aircraft International News had a special report in December of 2016 on the state of Corporate Aircraft Financing which stated;

“Cycles for the U.S. business aircraft fleet this year are expected to approximate the levels last seen in 2003, according to statistics provided by industry analyst JetNet. At that time, there were 9,500 business jets in service in the U.S.; today there are 12,500.”

Indeed, this trend is climbing out fast. Okay so, what does this mean for aircraft detailers? Well, it is a known fact that when aircraft owners buy new aircraft they are 50% more likely to put those aircraft on a cleaning regiment or regular customer program – including weekly washes and monthly detailing. It also means more usage of current and existing aircraft, which equate to aircraft getting dirty in shorter time intervals. It also means used aircraft will be selling again as new aircraft start to back-order. People selling used aircraft make great detailing customers.

All-in-all, 2017 and 2018 appear to be on track to break records in the General Aviation Sector and that’s just great news for all of us aircraft service industry folks who’d also like to have a couple of solid record breaking years. If you already own an aircraft detailing company – it’s time to expand. If you want to start a new aircraft cleaning company – you’ve just been cleared for takeoff.

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5 Things to Consider While Selecting a Financial Planner

Unlike someone calling himself a CPA or a physician, just about anyone can call himself a “financial planner” or a “financial advisor” regardless of their educational background and professional experience. Moreover, not all of them are unbiased in their advice and not all of them always act in their clients’ best interests.

To ensure your financial planner is well-qualified in personal finances and impartial in his advice, consider the following five things:

1. Planning Credentials: Having a highly-regarded credential in financial planning, such as Certified Financial Planner (CFP) or Personal Financial Specialist (PFS), confirms that the professional you intend to work with has acquired the education and experience necessary to serve as a financial planner. CFP and PFS credentials are awarded to only those individuals who have met the certification requirements of education and experience in planning for personal finances. In addition, they have to pass the certification examinations and agree adhere to the practice standards and continuing education requirements.

2. Subject Matter Expertise: Financial planners are planning professionals, not necessarily subject matter experts. For example, a financial planner will be skilled in tax analysis and planning,but unlike a Certified Public Account (CPA) or an IRS Enrolled Agent (EA) he might not necessarily be a subject matter expert when it comes to tax rules Similarly,a he could be skilled in chalking out an investment plan, but unlike a Chartered Financial Analyst (CFA) he may not be an authority in the subject of investments. Work with a financial planner who is also a subject matter expert in those areas of personal finance that are important in achieving your financial goals.

3. Client Specialization: Not all financial planners serve all types of clients. Most specialize in serving only certain types of clients with specific profiles. For example, a personal planner may build his expertise and customize his services to serve only those individuals and families who are in certain professions, or a particular stage of life with specific financial goals and net worth. Ask whether the planner specializes in serving only certain types of clients with specific profiles to determine whether he is the right fit for your situation and financial goals.

4. Fee structure: The fee structure largely determines whose interests he serves best – his client’s or his own. A Fee-Only professional charges only fees for their advice whereas a Fee-Based professional not only charges fees but also earns commissions, referral fees and other financial incentives on the products and solutions they recommend for you. Consequently, the advice from a fee-only one is more likely to be unbiased and in your best interests than the advice from a fee-based financial planner. Work with a professional whose fee structure is conflict-free and aligned to benefit you.

5. Availability: He or she should be regularly available, attentive, and accessible to you. Ask the planner how many clients he currently serves and the maximum number of clients he is planning to serve in the future regularly. This clients-to-planner ratio is one of the key factors in assessing your planner’s availability to you in the future. Also, ask which planning activities are typically performed by the planner and which ones are delegated to a para planner or other junior staff members. Lastly, make sure the planner is easily accessible via phone and email during normal business hours.

Once you have shortlisted a few well-qualified and unbiased financial planners in your local area, consult the ones who offer a FREE initial consultation first. During the initial consultation, assess the planner’s availability and any other professional attributes you are seeking in your financial planner.

Having a well-qualified and unbiased financial planner by your side is extremely important in your journey towards your financial goals. When searching for one, consider the planner’s professional credentials, client specialization, subject matter expertise, fee structure, and availability to select the right financial planner for your needs.

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9 Reasons Why Social Media Has Become An Epic Fail for Your Business

Stop wasting your time; here’s what you can do right now to turn things around

Wish you were getting better results with your social media?

Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of time.

This is when I tell them this marketing isn’t as easy as creating and posting content. Indeed, there’s much more that goes into making social media marketing work effectively for a business.

So if you can relate and feel like you’re spending hours on social media and think it’s all been an epic waste of time fail, then it’s time to take an honest look at what you are doing.

Social media is a prominent advertising, marketing and lead generating tool for businesses today but the trick is being strategic about your efforts.

Keep reading the rest of this article for ways that you might need to get more strategic and turn your efforts into a profit-making endeavour.

Here are nine common mistakes business owners and entrepreneurs make with their social media:

1) You Aren’t Relevant. It’s really important to know your audience (aka your ideal client) and choose posts they will find meaningful and useful. Stay on topic within a range of subject matter they care about.

For example if you have a work-at-home-Mom Facebook page, posting a story about potty training tips is a little off base. Yes, it’s a parenting article, but it’s not about home business.

2) You Don’t Have a Plan. It’s really important to map out a social media marketing calendar and decide what are you promoting and when. Ensure you’re posting when you know the most amount of followers will see that post.

Be sure to write articles and posts that are in alignment with your sales goals and ones that you know your ideal target market would appreciate reading.

When the stars are aligned, magic happens.

3) You’re Following Someone Else’s Blueprint For Success. You know your target audience better than anyone. What works for one social media guru may not work for you.

It’s OK to get ideas and strategies, but the real test is when you try it. Look at your analytics and see if your posts get the engagement and response you desired.

Do what works for your business, not what you think is working for someone else.

4) Your Metrics Are Not Specific Enough. What is your social media goal for a campaign you are running? Is it brand engagement, visibility, website traffic, lead generation or sales?

Each goal will be measured with different tools. Use the right tool to measure the metric that accurately reflects your achievement for that goal.

5) You’re Too Promotional. Don’t turn your social media accounts into a non-stop, 24/7 promotion for your business.

It’s important to offer a good mix of value-oriented posts that are sprinkled with some calls to action. If you promote too heavily, you’ll turn off your audience and they will stop following you so make sure the bulk of your posts truly engages their interest.

6) You Never Post Original Content. Fans are attracted to you because of who you are and what you know. They want to hear from you and see your original articles, freebies, surveys, quotes, and graphics.

So give them something just from you instead of always sharing other people’s content.

7) You Aren’t Engaging With Your Audience. Posting and leaving without interacting with your followers is a sure-fire way to tell your followers not to bother commenting again.

Monitor your pages and respond quickly to comments. Write posts that ask readers opinions and thoughts and get engaged with the conversation.

Social media has great potential to be a two-way conversation. Be inviting, open, responsive and build relationships with your fans.

8) You’re Not Patient Enough. Rome wasn’t built in a day and social media won’t make you a millionaire quickly either.

Social media marketing is part of a “Relationship” or “Inbound” marketing strategy, which is based on the premise of developing relationships with your followers over time.

With this methodology, comes trust that once someone has grown to know, like and trust you, they will then be much more willing to purchase from you. It all takes time. Patience and consistency is the key to social media marketing success.

9) You Don’t Have a Team To Help You. If you’re doing your social media all by yourself, it may be time to delegate some of that task as part of your marketing team.

A social media specialist can help you create a strategy, develop themes that align with your business, curate content, schedule posts, monitor comments and mentions, and analyze the results.

Your social media team may also include a graphic designer to make graphics, a content curator/poster, and an analyst. If you want to dive deep and boost your results, a team will help you get there faster.

Social media is a powerful way to build your brand exposure but going in with no strategy is akin to throwing spaghetti on the wall and hoping something sticks.

If you need help with your efforts, ask me about how we can help you or consider joining my monthly Social Blast membership group where you will learn proper strategies that will turn your failures into triumphs. Learn more about Social Blast here.

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

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Beware of a Strong Dollar

Strong is good.

Strong earnings. Strong sales. Strong demand. Strong orders. These all paint a picture of economic growth, which is good for the country.

But when it comes to the U.S. dollar in a global market… strong is a problem.

The U.S. dollar has been on a tear recently, soaring higher against the other major currencies so that the U.S. Dollar Index is now up 4.3% in 2016. While that doesn’t sound like much when you look at the Dow Jones Industrial Average, which has enjoyed a double-digit gain this year, you have to remember that currencies don’t make huge moves. At least, they normally shouldn’t.

Now the dollar is nearing parity with the euro, which has its own basket of troubles as the union threatens to pull apart at the seams. Currency analysts at Deutsche Bank are actually calling for the euro to trade below parity with the dollar in 2017, falling to $0.95.

But a strong dollar means that U.S. goods sold overseas are now more expensive, making them less competitive with local goods. Companies are either faced with slashing their prices overseas to stay competitive – which results in less revenue – or keeping their prices unchanged and risking fewer sales. Either way, the picture isn’t good.

Multinational corporations are going to see their earnings squeezed even further in the coming quarters as their foreign sales take a hefty hit.

And the dollar’s strength is unlikely to wane anytime soon. The Fed’s interest-rate hike just made the dollar more attractive, increasing demand. The Fed has said that it’s looking to raise rates three times in 2017 – not that I’m actually looking for that to happen. Remember that the Fed stated at the start of this year that we’d see four rate hikes.

The latest economic reports showed some nice strength, but if the U.S. dollar continues its climb against the other currencies of the world, we could see our multinational companies flounder… triggering an economic collapse.

The Fed may be choosing to ignore the data right in front of it, but you can’t. The center cannot hold. This economy will soon fall apart. But you don’t have to let your wealth get crushed under the rubble. That doesn’t mean you need to stuff all your cash under your mattress for safekeeping. You can take steps now to not only protect your wealth from the coming collapse, but even position yourself to profit as well.

As the Senior Managing Editor for The Sovereign Investor Daily, Jocelynn handles the day-to-day operations for bringing you the Sovereign team’s daily insight. She has spent over a decade working as an editor for financial publications. A former trader, Jocelynn has spent 15 years in the financial industry.

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DOW 20,000 – Almost There

We’ve heard wild tales of the future Dow Jones Industrial Average (DOW). In fact, one set of analysts working for Calpers (the largest California Pension Fund – for teachers) had based their ability to keep their pension fully funded on the DOW being at 28,000 by 2009 and by 2099 at 28,000,000 pts (yes, 28 million) which is just tad bit exuberant by any stretch of the imagination. That of course, was just prior to the 2008 Financial Crisis (Cite: Wall Street Journal, article; “Dow 28,000,000: The Unbelievable Expectations of California’s Pension System,” by David Crane, 5-19-2010).

So, as we approach the final days before we hit DOW 20K, and Christmas 2017, apparently, the stars have aligned. How did this happen so quickly, especially at a time when we were told that if Hillary Clinton didn’t win the election, our stock markets would tank, turns out all the major indices are at an all-time high.

Such doom-and-gloom was also perpetuated by the mainstream media in Britain right before Brexit. So what is causing this stock market rally, and the more important question; how long will it last, as we are way overdue for a major correction, actually we’ve been overdue for well over a year, as many of the major companies are trading a PE ratios (price of stock over expected earnings) which are at or above the Dot Com Bubble highs. The DOW at that time circa 1999 was only 9,000 points.

So, what brings us to this point in time? Many things, here are a few:

– The Trump Bounce
– The Upward Trend
– The Flight to Safety
– Low Interest Rates

There was an interesting article in Reuters on December 20, 2016 titled: “Nasdaq rises to record, Dow bats eyes at 20,000” by Noel Randewich which stated:

“The Dow and Nasdaq Composite rose to record highs on Tuesday in a rally fueled by optimism about U.S. President-elect Donald Trump’s policies. U.S. stocks have been on a tear since the Nov. 8 presidential election, with the Dow up 9 percent and the S&P 500 gaining 6 percent on bets that Trump’s plans for deregulation and infrastructure spending will boost the economy “The market is focused on the Trump agenda, which is tax cuts, infrastructure spending and deregulation,” said Jeff Zipper.”

So, the question is: what’s next? Well, it appears that Trump’s Economic Plan could actually set our GDP inline for a 4% growth rate just as he promised. The FED is worried about inflation, and have already decided to step in and raise rates.

Let’s face it lowering the corporate tax rate will spur growth, and with growth comes small business startups and expansion. Things are about to get interesting, and we will have some jitters and fluctuations in the market as the New Normal takes hold. Please consider all this and think on it.

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